I am quickly learning the 'business' of photography. I often hear that photography is 80% buiness and 20% knowledge/talent. I find this quite sadenning, but I'm well aware of how important this aspect is.
I often wonder how photographers 'sell' the importance and value of their images.Which lead me to wander over to one of my new favourtie websites, Psychology for Photographers. Don't I look so smart:) I really am I'll have you know;)
Basically, a short synopsis and the long and short of it is that we have a hard time selling the future, very similiar to the life insurance industry. Everybody is in the here and now. No one wants to really think about the future and the inevitable. Right?
Which then ultimatley brought me to this article from 'Letter on my Doorstep' post that ran through the photography community like wildfire.
PLEASE PLEASE PLEASE take the time to read it, it's short and brief and resignates and completley answered my question on how to articulate the importance and value of your images.